Cresco strives to
exceed expectations, know the answers
before the questions are asked and
thoroughly train our team at Cresco
University so that we can serve you
professionally and confidently. Our
core values: Teamwork, Service and
Fun. Visit any of our 20 locations
throughout Northern California to
rent or purchase superior equipment
for commercial and homeowner projects.
We attribute our longevity and continued success to personalized customer service, honesty, integrity, hard work, social responsibility, cutting edge equipment solutions, and most importantly, our people.
Cresco was founded in 1984 by Chet Cushing in Martinez California. Cresco enjoyed success and growth through the 1980s, creating a stellar reputation throughout Contra Costa County. NorCal Rental Group, LLC, acquired Cresco Equipment Rentals on May 5, 1997. Maintaining the Cresco name, the new Cresco opened facilities across the Bay Area and our corporate office in Livermore, California. The excellent skills learned under Chet and his General Manager Lou Rossi prepared the small Cresco Team to take on any challenge the new owners presented. They were a young and fearless group who did anything to satisfy a customer. That standard of excellence and work ethic, established at the very beginning, carries us and defines us to this day.
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