About Us

The best rental equipment service in Northern California.


Cresco strives to exceed expectations, know the answers before the questions are asked and thoroughly train our team at Cresco University so that we can serve you professionally and confidently. Our core values: Teamwork, Service and Fun.

We have 19 locations throughout Northern California to service your needs.

We attribute our longevity and continued success to personalized customer service, honesty, integrity, hard work, social responsibility, cutting edge equipment solutions, and most importantly, our people.

Cresco was founded in 1984 by Chet Cushing in Martinez California. Cresco enjoyed success and growth through the 1980s, creating a stellar reputation throughout Contra Costa County. NorCal Rental Group, LLC, acquired Cresco Equipment Rentals on May 5, 1997. Maintaining the Cresco name, the new Cresco opened facilities across the Bay Area and our corporate office in Livermore, California.

The excellent skills learned under Chet and his General Manager Lou Rossi prepared the small Cresco Team to take on any challenge the new owners presented. They were a young and fearless group who did anything to satisfy a customer. That standard of excellence and work ethic, established at the very beginning, carries us and defines us to this day.

Cresco University

Cresco University provides consistent training & tools to our employees to help them realize their personal potential and to fulfill our mission to make Cresco the best equipment rental company in Northern California.

Work at Cresco

When employees leave Cresco, they often return! That says it all. But read further to learn the many wonderful reasons why you should apply for a career at Cresco Equipment Rentals.

Community Service

Our commitment to service in business is a 100% direct reflection of our commitment to service in our personal lives. We work closely with many local organizations and communities across the state.


Cresco Production Express
Cresco Facility Services
Cresco Express - Tool & Equipment Rentals
Peterson CAT


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